(That's why HubSpot account executive Dan Muscatello writes short prospecting emails - two sentences long at most.) Avoid making your emails too shortīoomerang also found short and direct emails resonated best with prospects and earned a response. When in doubt, shorter is generally better, so always err on the side of "less is more," and keep your emails below 200 words. This translates to about 200 words, which is higher than Boomerang's data, but still provides a helpful range.
In a study of over 2.1 million customers, they found emails with approximately 20 lines of text had the highest click-through rates. Don't go over the maximum email lengthīoomerang's data is supported by a recent study from Constant Contact. But according to Boomerang’s data, emails between 50 and 125 words had the best response rates at just above 50%. The optimal length of an email has been much debated. “Flattery works, but excessive flattery doesn't,” Alex Moore wrote in the report. The data, based on a collection of more than 40 million emails, showed messages that expressed either moderate positivity or negativity evoked 10 to 15% more responses than completely neutral emails.īut, reps should know, the research discovered too much emotion in messages resulted in similar response rates as neutral emails. A study from Boomerang reveals the factors behind why some emails are opened and others are sent straight to trash. If you’ve ever wondered why you aren’t hearing back from the prospects you’ve emailed, I have some good news for you. But what’s the point of sending emails if the recipients aren't reading them? With this in mind, sales reps would be smart to look into the factors influencing the open and response rates of the messages they write and send.
BOOMERANG EMAIL HOW TO
And this makes learning how to write a sales email people want to respond to more important than ever. Salespeople today rely on email more and more in their prospecting efforts. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all.
According to TOPO, prospects open less than 24% of sales emails.
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